Customer Service

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Customer Service

“The goal as a company is to have customer service that is not just the best but legendary.”

– Sam Walton


This program is for anyone wanting to develop their customer service and communication skill set in any industry within a customer service environment including, face to face, over the telephone and through email correspondence. Participants will learn a fresh approach to communicating, building customer relationships and dealing with difficult customer situations.


Expected Outcomes


On completion of this program participants will:


  • Understand what the customer wants.
  • Understand the company requirements.
  • Understand the company policy on the issues.
  • Understand and have available the skills to address customer issues.
  • How to develop a customer service focus.
  • Develop effective communication skills.
  • Ability to address customer complaints to everyone’s satisfaction.
  • Build rapport with customers.


Topics Covered


  • What does customer service really mean.
  • Recognising the customer style.
  • Adapting to your customers style.
  • Guidelines for analytical and assertive customers.
  • Hearing what the customer wants.
  • Learn to handle objections.
  • Working with the customer to build rapport and relationships.
  • Understanding different customers styles and needs.
  • Servicing the customer according to their requirements.
  • Assessing what the customer really wants and expects (understanding client needs).
  • Communicating to the customer company policy appropriately.
  • Addressing customer complaints to the stage of satisfaction.
  • Delivering the bad news and retaining the customer.
  • Making the organisation look good for the customer.
  • Professional telephone manner.
  • Dealing with customer complaints (including conflict).


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